Amul to Sponsor USA and South Africa Cricket Teams in T20 World Cup 2024
Amul's Sponsorship Announcement
Indian dairy giant Amul has announced its sponsorship of the USA and South Africa cricket teams for the T20 World Cup 2024. The announcement by the cricket boards of both teams marks a significant development, with the United States making its debut as a co-host for the tournament, which begins on June 1, 2024. Matches, including semi-finals and the final, will also be held in the West Indies.
Amul's sponsorship underscores the brand's commitment to supporting global cricket and aligns with its ongoing expansion into new markets. The sponsorship deal will see Amul's logo on the jerseys of both the USA and South Africa teams, providing international exposure for the Indian dairy brand.
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| Amul to sponsor USA and South Africa cricket team in T20 World Cup, 2024 |
Amul's Previous Cricket Sponsorships
This is not the first time Amul has sponsored international cricket teams. The brand has previously sponsored Netherlands, South Africa, and Afghanistan teams. Amul's connection with South Africa dates back to the 2019 ODI series and the 2023 ODI World Cup. The partnership with the South Africa cricket team has been extended for the upcoming T20 World Cup.
Amul's sponsorship highlights its support for international cricket and its efforts to promote its brand to a global audience. By sponsoring both the USA and South Africa teams, Amul is poised to reach cricket fans across different continents.
Amul's Entry into the American Market
In addition to sponsoring the USA cricket team, Amul recently launched its dairy products in the United States for the first time. The product line includes Amul Gold (6% milk fat), Amul Shakti (4.5% milk fat), Amul Taza (3% milk fat), and Amul Slim (2% milk fat). This move into the American market is part of Amul's broader strategy to expand its presence internationally.
Amul Managing Director Jayen Mehta expressed enthusiasm for the sponsorship, stating that the quality of Amul's milk products would help the USA cricket team win hearts across the world. He also wished the team the best of luck for the T20 World Cup.
Additional Sponsorships in the T20 World Cup 2024
Amul is not the only dairy brand sponsoring cricket teams for the T20 World Cup 2024. The Karnataka Milk Federation (KMF), a state-owned dairy cooperative union with the brand name 'Nandini,' announced its sponsorship of the Scotland and Ireland cricket teams for the tournament. These sponsorships highlight the growing interest in cricket and the potential for marketing and branding opportunities.
Conclusion
Amul's sponsorship of the USA and South Africa cricket teams in the T20 World Cup 2024 is a significant development in the cricketing world. The partnership not only reinforces Amul's commitment to supporting global cricket but also aligns with its efforts to expand its brand internationally. As the T20 World Cup approaches, the sponsorship will provide Amul with valuable exposure and strengthen its association with the sport.
