Empowering Rural Women: Mahindra & Mahindra's 'Drone Didi' Pilot Project
Introduction
In a significant stride towards fostering rural women empowerment, Mahindra & Mahindra Limited, in collaboration with the Union Ministry of Skill Development and Entrepreneurship (MSDE), has embarked on a pioneering initiative known as the 'Drone Didi' pilot project. This transformative endeavor aims to equip women with essential skills in drone technology, thereby enabling them to actively participate in agricultural activities and contribute to the socio-economic development of their communities.
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| Mahindra & Mahindra signs agreement for 'Drone Didi' pilot project |
The Memorandum of Understanding (MoU)
The groundwork for the 'Drone Didi' pilot project was laid with the signing of a Memorandum of Understanding (MoU) between Mahindra & Mahindra Limited and the Union Ministry of Skill Development and Entrepreneurship. This landmark agreement underscores the commitment of both entities towards promoting women's participation in emerging technological domains. The MoU ceremony, held in New Delhi, witnessed the presence of Dr. Anish Shah, CEO and MD of Mahindra Group, and Atul Kumar Tiwari, Secretary of the Ministry of Skill Development and Entrepreneurship.
Project Implementation
Under the ambit of the 'Drone Didi' scheme, Mahindra & Mahindra will spearhead the training initiatives, imparting crucial skills such as drone flying, data analysis, and maintenance to aspiring women entrepreneurs. The National Skill Training Institute (NSTI) will play a pivotal role by providing the requisite infrastructure for the pilot training project. Additionally, NSTI will collaborate with local non-governmental organizations (NGOs) and women self-help groups (SHGs) to identify and select potential trainees, ensuring inclusivity and community engagement.
Inauguration by Prime Minister Narendra Modi
The official launch of the NaMo Drone Didi Scheme, within the overarching framework of the Empowered Women-Developed India Program, took place on March 11, 2024. Prime Minister Narendra Modi inaugurated the scheme at the Indian Agricultural Research Institute, Pusa, New Delhi, marking a momentous milestone in the government's commitment to women's empowerment and rural development.
Objectives of the Drone Didi Scheme
Central to the Drone Didi scheme is the objective of empowering 15,000 women-led self-help groups across the country with agricultural drones. These drones will serve as invaluable tools for tasks such as crop monitoring, fertilizer spraying, and seed sowing, thereby enhancing agricultural productivity and livelihood opportunities for rural communities. By leveraging cutting-edge technology, the scheme aims to bridge the gender gap in agriculture and facilitate the seamless integration of women into the agricultural workforce.
Conclusion
In conclusion, Mahindra & Mahindra's 'Drone Didi' pilot project stands as a beacon of innovation and inclusivity, championing the cause of rural women empowerment in India. By equipping women with skills in drone technology and facilitating their participation in agricultural activities, this initiative not only fosters economic independence but also catalyzes the overall development of rural communities. As the 'Drone Didi' scheme takes flight, it heralds a brighter, more equitable future for women in the agricultural sector, paving the way for sustainable growth and prosperity.
