Government Company ITI Limited Launches Branded Laptop and Micro PC ‘SMAASH’: Revolutionizing the Tech Market
In today's fast-paced world, technology plays a pivotal role in our daily lives. Whether it's for work, education, or entertainment, having access to efficient and reliable computing devices is a necessity. Enter ITI Limited, a leading telecom company and a multi-unit Central Public Sector Undertaking in India, which has recently disrupted the tech market with its branded laptop and micro PC 'SMAASH.' These innovative products have taken the industry by storm, successfully competing against well-established MNC brands like Acer, HP, Dell, and Lenovo.
 |
| Government company ITI Limited launches branded laptop and micro PC ‘SMAASH’ |
The Collaborative Triumph of ITI Limited and Intel Corporation
ITI Limited's journey into the world of branded laptops and micro PCs began with a significant collaboration. The company joined forces with Intel Corporation, a global technology giant known for its cutting-edge innovations. This partnership was instrumental in designing and manufacturing the flagship products that bear the 'SMAASH' label. Together, ITI Limited and Intel have managed to create devices that not only meet but exceed international standards in terms of quality and performance.
Government's Push for IT Hardware Manufacturing: The PLI Scheme 2.0
The government of India has been actively promoting the growth of the IT hardware manufacturing ecosystem within the country. To further this agenda, the Production Linked Incentive (PLI) Scheme 2.0 for IT Hardware was launched on May 29, 2023, with a substantial budget of Rs 17,000 crore. This initiative aims to enhance and expand the production of IT hardware, making India more self-reliant in this crucial sector. ITI Limited's foray into manufacturing branded laptops and micro PCs aligns perfectly with this vision.
Empowering Education: ITI Limited's Impact on Kerala's Schools
One of the notable achievements of ITI Limited is winning two tenders from KITE (Kerala Infrastructure and Technology for Education) to supply approximately 9000 laptops to government schools in Kerala. This move not only signifies the company's commitment to education but also underscores the trust placed in ITI Limited's products for imparting quality education to students.
Eco-Friendly Micro PC 'SMAASH'
In an era where environmental concerns are paramount, ITI Limited's 'SMAASH' micro PCs stand out as eco-friendly solutions. They have a low carbon footprint and generate less electronic waste compared to traditional PCs. These micro PCs consume less power, boast a compact form factor, operate without moving parts like fans, and have an extended lifespan. It's not just about performance; it's about sustainability.
The Versatility of 'SMAASH' Laptops
'SMAASH' laptops come in various configurations to cater to diverse needs. From the base configuration with the Celeron model, specially designed for students, to high-performance models with i3, i5, i7 processors, ITI Limited offers a wide range of choices. This versatility ensures that there's a 'SMAASH' laptop for every user, regardless of their requirements.
The Legacy of ITI Limited
ITI Limited, established in 1948 as a departmental factory, has come a long way to become a multi-unit Central Public Sector Undertaking. With manufacturing facilities in Bengaluru, Naini, Rae Bareli, Mankapur, and Palakkad, and MSP centers across the country, ITI Limited has a vast and robust infrastructure to support its endeavors.
Now that we've delved into the details of ITI Limited's groundbreaking 'SMAASH' laptops and micro PCs, let's explore some frequently asked questions (FAQs) to provide you with a more comprehensive understanding.
FAQs:
Q: What makes 'SMAASH' laptops and micro PCs stand out in the market?
'SMAASH' products are known for their exceptional quality, performance, and eco-friendliness. They outshine established MNC brands and contribute to a greener tech ecosystem.
Q: How did ITI Limited achieve such success in the tech industry?
Collaboration with Intel Corporation, along with government support through the PLI Scheme 2.0, played a pivotal role in ITI Limited's success.
Q: What are the key features of 'SMAASH' micro PCs?
'SMAASH' micro PCs consume less power, have a compact design, operate silently, and have a longer lifespan. They are also eco-friendly.
Q: Are 'SMAASH' laptops suitable for students?
Yes, ITI Limited offers a Celeron model of 'SMAASH' laptops specially designed for students. These laptops provide reliable performance for educational purposes.
Q: How can ITI Limited's products contribute to environmental sustainability?
'SMAASH' products have a lower carbon footprint and generate less e-waste, aligning with the global push for eco-friendly technology solutions.
Q: What is the legacy of ITI Limited?
ITI Limited, established in 1948, has evolved into a multi-unit Central Public Sector Undertaking with manufacturing facilities and MSP centers across India.
Conclusion
ITI Limited's entry into the tech market with its branded laptop and micro PC 'SMAASH' is nothing short of a game-changer. These products have not only disrupted the industry but have also made a significant impact on education and environmental sustainability. With a legacy dating back to 1948 and a strong partnership with Intel Corporation, ITI Limited continues to shape the future of technology in India.
In an era where technology is paramount, 'SMAASH' stands as a symbol of innovation, quality, and sustainability. ITI Limited's commitment to excellence and its collaboration with global tech giants exemplify its dedication to providing the best to its customers. As the tech world continues to evolve, ITI Limited is at the forefront, ensuring that India remains a key player in the global tech arena.
============================================
